Many years ago, the 49ers had a surprisingly early exit from the playoffs (back when making the playoffs was taken for granted, and going deep into the playoffs was expected) and in response, the team ownership was so upset they wanted to make some changes. The above scan is of an article I saved from way back then. It is dated from February 21, 1991; in fact, I saved the entire sports section, The Sporting Green from the San Francisco Chronicle. As you can see, it is the big change that might have been: what the helmets would have looked like with a new logo.
Isn't it awful? I would have had a difficult time rooting for a team with such ugly helmets! The current 'SF' logo is classic and should never be changed (minor, subtle changes are okay, as have been done through the years).
(photo illustration by Eric Jungerman/The Chronicle)
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