the king retires

Or rather, is retired.

I just read online that Burger King is changing its marketing campaign and retiring that gosh-awful King mascot... you know, that shiny, big-headed monstrosity that is the stuff of nightmares. He, or it, has been thrown into other situations outside of just television commercials, such as football promotions. It's been such a horrid and almost ubiquitous character that I'd really grown to dislike Burger King. And I've always preferred its food to many other fast-food chains.

Some commercials that come to mind: a couple is lying in bed having woken up with the daylight, one of them gets up to draw up the blinds... and there's the King looking in the window! I always pictured myself grabbing a baseball bat and chasing after him, yelling "Did you get a good look at my wife?" Another showed a construction worker, high, high up on a steel girder, and the King appears suddenly in front of him. What the... ? This is supposed to be, what, edgy?? Because I thought it was at the very least creepy.

I don't often eat fast food, but there have been those rare occasions when I possibly could have chosen to eat at Burger King and didn't because of that darned 'King' thing – on posters and wall hangings for example. But now, if I want a Whopper, it may be an option. Yes, disturbing, offensive, or otherwise unappealing ad campaigns and commercials are enough for me to quietly boycott businesses and companies.