Tony LaRussa's Animal Rescue Foundation is nearby to where I live. And it's rather obvious that the acronym for that name was taken into account: ARF. I think it's perfect! Whenever I hear it, I imagine little puppies yelping arf! arf! arf!
Having a good acronym is important, as important as naming the business itself. Because if a business is carelessly named, the resulting acronym can be a source of embarrassment. Case in point: let's hope no one comes up with Bay Area Rescue Foundation.
I know, I know, it's a juvenile thought, but something to keep in mind nonetheless!
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